Do you have those feelings of frustration and anxiety every month? 

Like clockwork, does your body feel intense stress and do you get irritable for seemingly no reason?  PMS happens to 90% of all menstruating women but researchers don’t necessarily know why PMS happens particularly because there are so many wide-ranging symptoms, so it makes it difficult to make a firm diagnosis.  But there are some theories as to what causes PMS, which we’ll take you through in this article.

Researchers don’t necessarily know why PMS happens because there are so many wide-ranging symptoms, so it makes it difficult to make a firm diagnosis.

One such cause could be the cyclical changes in hormones that occur during the course of your cycle.  These fluctuations change and disappear with pregnancy and menopause and PMS syndrome change during this time, so a common belief is that the hormone changes affect PMS.

Another idea is that chemical changes in the brain lead to PMS.  There are fluctuations of the neurotransmitter serotonin that are thought to play a critical role in mood states during the PMS time that might contribute to PMS symptoms.  According to the Mayo Clinic, “insufficient amounts of serotonin may contribute to premenstrual depression, as well as fatigue, food cravings, and sleep problems.”

PMS could also be caused by carbohydrate metabolism changes, according to Children’s Hospital.  They say that the premenstrual syndrome seems to be related to fluctuations in estrogen and progesterone in the body during the cycle.

90% of women are affected by PMS at some point during their lifetimes.

With 90% of women affected by PMS at some point during their lifetimes, it’s amazing that there is not necessarily knowledge on WHY we all have PMS, but there are ways to help.

There are now innovative period products to help you fight and conquer your PMS.  We’ve come such a long way when it comes to period care, but there are still stigmas around menstruation that come up every day, even with science not fully being able to explain PMS, we at Jubilance are working to get to the bottom of PMS.

There’s been a rise in different products for your cycle within the past five years!  There’s period underwear which are a comfortable and sustainable alternative to the traditional use of pads or tampons.  This underwear is absorbent and prevents leaks and odor and some of them can hold up to four tampons worth of blood which is amazing!  

Menstrual cups are now in use and can last for up to 10 years, so you’re making your period incredibly sustainable.  They’re great for travel and being in water and can wear it for up to 12 hours a day!

But for PMS there are less options, Jubilance is the only clinically tested and science backed supplement that fights the emotional side of PMS so you can be you every day of the month.  It helps 80% of women feel relief from stress, anxiety, irritability, and gloominess during that time of the month!

Whatever the cause of PMS, Jubilance is here and fighting for you.  There are so many types of products for your period nowadays, it’s time to update your product for PMS too.


  1. Dickerson, L., Mazyck, P., Hunter, M. (2002). Premenstrual Syndrome. American Family Physician; 67(8): 1743–1752.
  2. Publishing, Harvard Health. “Premenstrual Syndrome (PMS).” Harvard Health,
  3. “Premenstrual Syndrome (PMS).” Mayo Clinic, Mayo Foundation for Medical Education and Research, 7 Feb. 2020,
  4. “Premenstrual Syndrome (PMS): Symptoms & Causes: Boston Children’s Hospital.” Boston Childrens Hospital,

About the author

Alice Cash is the Marketing Manager for Jubilance by day and an award winning Theatre Director by night.  Leading the podcast Weekly Woman, she loves her candid conversations with women from all over the world about how they live and the amazing things they are doing to make a difference. Alice is also the editor of the bi-monthly newsletter the Jubilee, a blog dedicated to the power of female wellness especially concerning menstruation.  She’s worked in France creating theatre pieces and taught drama and filmmaking to women and children in Haiti.  She graduated from Georgetown University and holds two master degrees from NYU and The New School.  Alice has traveled to  40+ countries, including Tibet.  She is a New Yorker and can often be found in Central Park, searching out the best bubble tea, or directing a play, you never know where she’ll show up. @alicesadventuresinwonderworld
Jubilance PMS Support Relief Bottle

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